Comtech together with Telkomsel launched AIRewards application for BlackBerry smartphones on the sidelines of the Indonesia International Communication Expo & Conference (ICC) 2011. Innovation AIRewards service allows customers to enjoy a variety of free gifts Telkomsel service and discount programs in more than 20 merchants and brands, as well through features eStamps and eCoupons.

AIRewards is an innovative mobile service that was developed rewards Indonesia inTouch Innovate as a developer of mobile content that is affiliated with Comtech. AIRewards presented exclusively to SingTel BlackBerry subscribers, whose numbers increased by 70 percent in five months. Now, Telkomsel serving 1.7 million BlackBerry subscribers, or more than 50 percent market share BlackBerry in Indonesia.

"The presence of AIRewards innovations that provide attractive rewards program and discounts at various merchants are our efforts to appreciate the SingTel BlackBerry subscribers while providing more benefits in addition to BlackBerry service has regular customers who enjoy the comfortable," said VP of Channel Management Telkomsel Gideon Edie Purnomo, Wednesday ( 06/08/2011) in Jakarta.

Customers can install applications on www.get.airewards.com AIRewards. Next, collect eStamps by scanning the barcode quick response (QR) available at merchants. eStamps collected in a certain amount can be redeemed for free products and services from merchants. Simply redeem QR barcodes by entering your BlackBerry smartphone to the engine electronic data capture (EDC) located at the cashier BlackBerry merchants.

Meanwhile, in AIRewards eCoupons feature allows merchants to distribute discount coupons, gift vouchers or free tickets through the BlackBerry service. Customers will receive eCoupons in the form of the QR barcode that can redeem through EDC BlackBerry at merchants.

ECoupons Solutions offers a range of benefits and more comfort than conventional coupons or vouchers, such as a fast and scalable delivery directly to the target users as well as efficient from the merchant and the user. Through a web-based applications, merchants can create new offerings, modifying or extending the promotion program, and obtain reports online in real time at any time.

"We believe this service will be received by customers because of innovative, practical, and provide real benefits. Merchants like it because of the huge potential that the majority of BlackBerry users are middle-upper market segment. With the support of big companies, such as Telkomsel, Research In Motion, Comtech, MasterCard, and the merchants, AIRewards mobile platform promotion will be successful, "said Kendro Hendra, CEO inTouch.

AIRewards service is also integrated with Facebook, where shortly after a successful customer to redeem eCoupons to obtain a free gift or discount coupons, the system will automatically send status updates to Facebook users. Through eStamps or eCoupons AIRewards, customers also can send a birthday cake to a friend on Facebook now has a birthday, where friends are enough to redeem at the nearest merchant outlets in the city.

In the present AIRewards, Comtech partnered with more than 20 merchants and brands, among others for food (Burger King, California Pizza Kitchen, Domino's Pizza, Yakun Kaya Toast), beverages (Haagen-Dazs, Heavenly Blush, Smooch), restaurants (Chatterbox , Cheese Cake Factory, Red Tomato, XO Suki), entertainment (Blitzmegaplex, Disc Tarra, Inul Vizta), the modern retail market (Farmers Market, Karisma, Ranch Market), cosmetics (KOSE, KOSE cosmenience), mobile (Global Teleshop, OkeShop ), as well as dozens of other merchants in the near future.